Archive for August, 2010

Pathos – Appeal to Emotion – Aristotles Modes of Persuasion « European Rhetoric

Pathos is the emotional influence of the speaker on the audience. Its goal is to create a favorable emotional affection of the audience towards the objective of the speech. The overall ability to achieve pathos is eliciting emotions. There are various ways to achieve an emotional reaction in the audience. In the antiquity there was a discipline about affects, it encompassed theory of arousing feelings during the speech and drafts for the classification of feelings.In rhetoric, the arousal of feelings is associated with style, since only a certain use of language can create emotional reactions in the audience. Thus, the achieving of pathos is interweaved with the use of a certain style elements, strategies, e.g., figures of speech and style of the

via Pathos – Appeal to Emotion – Aristotles Modes of Persuasion « European Rhetoric.

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